TV Shopping / Home Shopping - Market Review 2010-2019


Comparison as of 2010

Company Head Office
Home Shopping Network Inc., USA
Home Shopping Europe GmbH, D
Operations as of 2010
USA / UK / Germany / Japan / Italy
Launched on air by country
11-1986 / 10-1993 / 12-1996 /
04-2001 / 10-2010
(Home Shopping Club)
(HOT - Home Order Television)
TV Homes (reach)
98 / 15.4 / 40 / 7.5 / 18
96 mil.
33 (D 29.5, A 2.0; CH 1.5)
Sales Revenue - Million USD
5235 / 272 / 1300 (960 €) / 1000 mil.
2116 (HSN), total = 2996 (HSNi)
600 (441 €)
Web Sales share
30 % (36 % as of 5/2011)
27 %
16 %

Further reading:

June 13, 1986 Joseph Segel (founder of Franklin Mint) founds QVC that stands for Quality, Value, Convenience.

1992 Fox Broadcasting (CEO Barry Diller) purchases a 3 % stake in QVC for USD 25 mil.

1993 Segel retires and Diller becomes CEO.

02/1995 Comcast purchases a majority shareholding in QVC and Douglas S. Briggs (48) becomes CEO. Earlier he spent 15 years at the Franklin Mint and was employee No. 15 when QVC was founded. Initially he has been in charge of day-to-day operations at QVC for some time.

06/2003 Comcast sells its majority share to Liberty Media.

04/2006 Mike George (from Dell) becomes CEO upon retirement of Doug Briggs.

10/2010 QVC Italy begins broadcasting live from its new studios in Milan to more than 18 million homes.
1977 Clearwater, Florida, radio station debuts home shopping concept.
1982 Home Shopping Club moves to television.

1986 Home Shopping Network makes a public stock offering.

1990 The company's stock moves to the New York Stock Exchange.

1993 Liberty Media Corporation acquires a stake.

1995 Barry Diller becomes chairman of HSN after its merger with Silver King.

1999 HSN extends its reach internationally into Germany and Japan. However subsidiaries get dissolved over time: United Kingdom in September 2009, Belgium and Mexico in 2010.

2003 HSN's parent changes name to IAC/InterActiveCorp.

1995 to late 2010, Barry Diller serves also as the Chairman and CEO of IAC InterActiveCorp.
Early in 1995 Pro7 TV and Quelle Mail Order setup a joint venture Home Order Televison HOT.

16.Oct.1995 HOT begins broadcasting pre-recorded (pilot project).

1996 HSN joins in with Pro7Sat1 & Quelle.

10/1996 HOT starts live broadcasting..

5/2001 HOT gets renamed Home Shopping Europe HSE24. However all European operations get dissolved over time, until 6/2011 when Italy gets relaunched

During following years HSE gets sold repeatedly:
02/2005 HSN/IAC (InterActiveCorp) US
06/2007 Arcandor (Karstadt/Quelle) D
11/2009 AXA Private Equity, France
11/2012 Providence Equity, US
Founders, VIP's

Joseph Segel (*1931)


Barry Diller (*1942)


Multiple shareholders
incl. Barry Diller temporarily involved

2016 Sales Revenue

QVC worldwide $8.7 billion
QVC USA only $6.12 billion with
52.2 pct (mobile 30 pct)

76 percent of new customers made their first purchase through

QVC reaches 104 million television households in the US and has programming over the air in 93 markets and is available on Roku,, and other platforms.

QVC reaches 137 million television households outside of the US.

QVC reaches 121 million homes with joint venture in China.

93 percent of shipped sales globally were from repeat and reactivated customers.

HSN worldwide $3.5 billion
HSN USA only $2.5 billion with
45.1 pct


2017 1st Merger & Acquisition

Liberty Interactive is renamed QVC Group consisting of:

QVC®, HSN® and the online shop Zulily®
QVC USA only $6.14 billion with 55.7 percent via

HSN USA only $2,34 billion with 46.9 percent via


QVC-Group Presentation on Inverstorday 2017-11-16

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2018 2nd Merger & Acquisition

Liberty Interactive renames itself Qurate Retail, Inc.

QVC USA only $6.35 billion with 57.7 percent via

HSN USA only $2,20 billion with 48.8 percent via

Greg Maffei CEO of Liberty Interactive becomes Chairman of Qurate.

Mike George CEO of QVC becomes President & CEO of Qurate.

Greg Maffei Mike George

Greg Maffei (*1960)

Mike George (*1961)

2019/9 Leslie Ferraro becomes President of QVC and HSN.

The Qurate Retail Group is comprised of eight retail brands:
QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, Grandin Road® and RyllaceTM (collectively “Qurate Retail GroupSM”) – all dedicated to providing a Third Way to Shop®.

The brands within Qurate will maintain their own distinct logos and experiences. The aim will be get unique products and provide consumer experiences behind mere transactions.

Quarate Logos in 2018

According to Qurate, it is #1 in video commerce, reaching approximately 370 million homes worldwide via 15 television networks and multiple ecommerce sites, social pages, mobile apps, print catalogs, and in-store destinations. It will have 23 million customers, 27,000 employees, and annual pro forma revenue of $14 billion.

The combined company will generate $7.5 billion in online sales and $4.7 billion in mobile sales, putting them behind only Amazon and Walmart.

On the innovation front, the company said it will form a new ventures team focused on "developing inventive retail concepts and looking beyond the organization's current business for additional growth opportunities."

With the creation of Q&H, the buying organizations of QVC US and HSN got merged to one merchandising team. Currently HSN has 3 and QVC US 5 fulfillment centers. Over the next three to four years, Q&H anticipates combining, integrating, upgrading and relocating fulfillment centers.

Qurate Facts 2018

Find more on

2018 HSE24 revenue 839m.€ (D,A,CH)
34 percent mobile

2019 Qurate Reatail Inc. News

On Monday, October 7, 2019, QVC cuts down its 24/7 live broadcasting to 19/7 hours and 5/7 hours re-airing between 2 a.m. and 7 a.m.

Shopping channel HSN, already re-airs programming on its main channel during that same overnight time period.